Reanda International stands in 20th place according to the Accountancy Age Top 20 International Network 2017 survey

Silk Road ChroniclesLeave a comment

According to the Accountancy Age Top 20 International Network 2017 survey, Reanda International was ranked 20thamongst the international accounting network. Currently, Reanda International is represented by 30 network firms with more than 120 offices and 3000 professionals, with a global aggregate fee income of USD179 million. In the coming 2018, Reanda International shall keep the…

Washing Dirty Laundry

Advertising Cases, Cases, DilemmasLeave a comment

CaseKey Teaching NotesCase Topic: Advertising (Unethical Tactics) Characters: Bruce Seth, project manager at a consumer products company Priscilla Wheeling, Bruce’s boss   Bruce Seth, a project manager at a consumer products company, was wondering how he should proceed with his recommendation for the Endirt commercials. Endirt had been doing well in the market, but not…

The Pizza Puzzle

Advertising Cases, Cases, DilemmasLeave a comment

CaseKey Teaching NotesCase Topic: Deceptive Advertising Characters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiary of Hospitality Enterprises Sharon Coombs, Food Services Manager, Augusta Marigold Inn   George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. Sharon Coombs is Restaurant and Food Services Manager for the Inn. She reports to George. T…

The Nonuser Celebrity Endorser

Advertising Cases, CasesLeave a comment

CaseKey teaching notesCase Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird & Laird Advertising   Annie, copywriter for Laird & Laird (L&L) Advertising, has just been assigned the Bud’s Best (BB) bacon account. She is tickled pink, because she knows…

Green Acres Promotion

Advertising Cases, CasesLeave a comment

CaseKey teaching notesCase Topic: Advertising Sales/Promotion Characters: Cathy and Dave, a well-to-do professional couple Al, a real estate salesman   Cathy and Dave are young, upwardly mobile. They hold good professional jobs in downtown Chicago. One day Cathy received an invitation in-the mail, from a resort called Green Acres (GA), which was located near the…

Cosmetic Applications

Advertising Cases, CasesLeave a comment

CaseKey teaching notesCase Topic: Package Labeling and Advertising Characters: Hans, Cosmetics Group Product Marketing Manager; Maria, Assistant Marketing Communications Manager   Maria is an Assistant Marketing Communications Manager with TruBlush Cosmetics, a manufacturer of facial cream and other skin moisturizing products. She is relatively new to the cosmetics industry, being a recent college graduate with…

Apel Manufacturing?

Accounting Cases, Cases, DilemmasLeave a comment

CaseKey teaching notesCase Topic: Accounting for Leases Characters: Jon, recently hired controller for Apel Manufacturing Rex, CEO of Apel Manufacturing   Apel Manufacturing is a small nonpublic manufacturing company with plans to automate its production process and add a third production shift. Management thinks the improved technology and increased production are the only feasible ways…

Conflicting Clients

Accounting Cases, Cases, DilemmasLeave a comment

CaseKey teaching notesCase Characters: Jennifer Grace, First-year member of her CPA firm’s management group Tom Ward, CFO of Fantastic Developments, Inc., a client While reviewing the current-year audit working papers of Coshocton National Bank (CNB), the engagement manager, Jennifer Grace, noted something curious. In the working papers related to loan valuation, Jennifer saw that the…

Survive the Year

Asset Valuation, CasesLeave a comment

CaseKey teaching notesCase Topic: Asset Valuation/Write – Downs Characters: Chris, new controller of a small construction company Robin, CEO of the same company   Chris, a CPA and formerly a staff accountant for a large public accounting firm, is the new controller for a small construction company that employs 60 people. The company is now…