CaseKey Teaching NotesCase Topic: Advertising (Unethical Tactics) Characters: Bruce Seth, project manager at a consumer products company Priscilla Wheeling, Bruce’s boss Bruce Seth, a project manager at a consumer products company, was wondering how he should proceed with his recommendation for the Endirt commercials. Endirt had been doing well in the market, but not…
CaseKey Teaching NotesCase Topic: Deceptive Advertising Characters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiary of Hospitality Enterprises Sharon Coombs, Food Services Manager, Augusta Marigold Inn George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. Sharon Coombs is Restaurant and Food Services Manager for the Inn. She reports to George. T…
CaseKey teaching notesCase Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird & Laird Advertising Annie, copywriter for Laird & Laird (L&L) Advertising, has just been assigned the Bud’s Best (BB) bacon account. She is tickled pink, because she knows…
CaseKey teaching notesCase Topic: Critical Advertising of Competitor Characters: Clyde, Product manager for Wonderwipe toilet tissue; Peg, Copywriter for Finch & Ascher (F&A) Advertising Agency Ray, Art director for F&A Advertising Agency Peg has been doing packaged goods copywriting for Finch & Ascher (F&A) Advertising since graduating with a B.A. in Communications from General…
CaseKey teaching notesCase Topic: Advertising Sales/Promotion Characters: Cathy and Dave, a well-to-do professional couple Al, a real estate salesman Cathy and Dave are young, upwardly mobile. They hold good professional jobs in downtown Chicago. One day Cathy received an invitation in-the mail, from a resort called Green Acres (GA), which was located near the…
CaseKey teaching notesCase Topic: Package Labeling and Advertising Characters: Hans, Cosmetics Group Product Marketing Manager; Maria, Assistant Marketing Communications Manager Maria is an Assistant Marketing Communications Manager with TruBlush Cosmetics, a manufacturer of facial cream and other skin moisturizing products. She is relatively new to the cosmetics industry, being a recent college graduate with…