California Wood Harvesting Co.

CaseKey teaching notesCase Topic: Environmental  vs. Economic Concerns Characters: Bob Thomas, company president, George Hollis, Vice President of Marketing, John Davidson, assistant to Vice President of Marketing   The California Wood Harvesting Company has been clear-cutting for over 50 years in Northern California. The company has always complied with governmental regulations and actively replants the…

To Spray or Not to Spray

CaseKey teaching notesCase Topic: Product (Harmful Ecological Impact) Characters: Robert Whitney, product manager at Crocodile Cleansers   Crocodile Cleansers, a small company in the southeast, markets a variety of cleaning products. Although the company competes with major national brands, it has had a strong local following, especially among the working class. One of its principal…