CaseKey teaching notesCase Topic: Product (Harmful Ecological Impact) Characters: Robert Whitney, product manager at Crocodile Cleansers Crocodile Cleansers, a small company in the southeast, markets a variety of cleaning products. Although the company competes with major national brands, it has had a strong local following, especially among the working class. One of its principal…
CaseKey teaching notesCase Topic: Environment Characters: George, Plant manager Bill, George’s boss George Mackee thought of himself as bright, energetic, and [having] lots of potential. So why was this happening to me, he thought. George, married, two children, with his wife, Mary, had moved to Hondo, Texas, from El Paso four years ago and…
CaseKey teaching notesCase Topic: Environmental Protection Characters: Bryan, Manager in new product development with a large chemical company; Bill Gates, Plant Supervisor and Bryan’s superior Bryan was recently hired by a large chemical company to oversee the construction of production facilities to produce a new product. X Chemical developed a new industrial lubricant which…
CaseKey teaching notesCase Topic: Environmental vs. Economic Concerns Characters: Bob Thomas, company president, George Hollis, Vice President of Marketing, John Davidson, assistant to Vice President of Marketing The California Wood Harvesting Company has been clear-cutting for over 50 years in Northern California. The company has always complied with governmental regulations and actively replants the…