The Competitive and Combative Toilet Tissue Campaign
CaseKey teaching notesCase Topic: Critical Advertising of Competitor Characters: Clyde, Product manager for Wonderwipe toilet tissue; Peg, Copywriter for Finch & Ascher (F&A) Advertising Agency Ray, Art director for F&A Advertising Agency Peg has been doing packaged goods copywriting for Finch & Ascher (F&A) Advertising since graduating with a B.A. in Communications from General…