CaseKey Teaching NotesCase Topic: Deceptive Advertising Characters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiary of Hospitality Enterprises Sharon Coombs, Food Services Manager, Augusta Marigold Inn George Hansen is General Manager for the Marigold Inn in Augusta, Georgia. Sharon Coombs is Restaurant and Food Services Manager for the Inn. She reports to George. T…
CaseKey teaching notesCase Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird & Laird Advertising Annie, copywriter for Laird & Laird (L&L) Advertising, has just been assigned the Bud’s Best (BB) bacon account. She is tickled pink, because she knows…
CaseKey teaching notesCase Topic: Critical Advertising of Competitor Characters: Clyde, Product manager for Wonderwipe toilet tissue; Peg, Copywriter for Finch & Ascher (F&A) Advertising Agency Ray, Art director for F&A Advertising Agency Peg has been doing packaged goods copywriting for Finch & Ascher (F&A) Advertising since graduating with a B.A. in Communications from General…
CaseKey teaching notesCase Topic: Advertising Sales/Promotion Characters: Cathy and Dave, a well-to-do professional couple Al, a real estate salesman Cathy and Dave are young, upwardly mobile. They hold good professional jobs in downtown Chicago. One day Cathy received an invitation in-the mail, from a resort called Green Acres (GA), which was located near the…
CaseKey teaching notesCase Topic: Asset Valuation/Write-Downs Characters: Ron, Inventory Control Clerk; Penny, Controller Art, Company President Rhonda, Sales Manager Penny is the first Controller ever hired at a medium-sized farm machinery company. The firm has reacquired tractors and other parts and equipment from farmers who filed for bankruptcy or were seriously behind in their…
CaseKey teaching notesCase Topic: Black-Market Activity Characters: Suzanne Thompson, International Tobacco Products Manager, U.S. Tobacco Inc. Suppakorn Rachinda, a Kalandese national, Southeast Brand Manager for UST’s “Primo” brand Freshly promoted to International Tobacco Products Manager for U.S. Tobacco, Suzanne Thompson finds herself at the cutting edge of the firm’s growth strategy for the next…
CaseKey teaching notesCase Topic: Government (Cost Allocation on Government Contracts) Characters: Bob, staff internal auditor at a medium-sized company Jan, senior internal auditor, Bob’s supervisor Bob, a CPA, is an internal auditor at a medium-sized company for which cost-reimbursable defense and other contracts with the federal government compromise 40 percent of its business. Bob’s…
CaseKey teaching notesCase Topic: Staffing/Training and Development Characters: Boris Zvernisky, senior accountant at a large accounting firm Julie Corradino, partner at an accounting firm Boris Zvernisky, a senior accountant, has just completed his third year at a large accounting firm. During this time, Boris has been consistently evaluated as an above average performer and…
CaseKey teaching notesCase Topic: Due Process Characters: Susan, Human Resources Manager in a large retail store, one year of service Mike, Loss Prevention/Security Manager in the same store, ten years of service; Todd, a salesman in the jewelry department, three years of service One month has now passed since a diamond-studded watch was noticed…
CaseKey teaching notesCase Topic: Product (Harmful Ecological Impact) Characters: Robert Whitney, product manager at Crocodile Cleansers Crocodile Cleansers, a small company in the southeast, markets a variety of cleaning products. Although the company competes with major national brands, it has had a strong local following, especially among the working class. One of its principal…